Official WhatsApp allows a business integration with their number of features. WhatsApp Business API is a interface that allows businesses to communicate with their customers on the WhatsApp messaging platform using Marketing Broadcast, API Integration, Chatbots, Ecommerce Integration, Sales Automation and many other service and business automation. It provides a secure and reliable way for businesses to send messages, notifications, and customer support through WhatsApp.
To use WhatsApp Business API, businesses need to work with a WhatsApp Business Solution Provider (BSP), who will provide the API integration and management services. Businesses will need to sign up with a BSP, provide necessary details and create a WhatsApp Business account. Once integrated, businesses can send messages to their customers programmatically, including text, images, videos, and audio messages. WhatsApp Business API also provides features like chatbot automation, message templates, and customer segmentation.
WhatsApp Business API is commonly used by businesses to provide customer support, send transactional messages, and conduct marketing campaigns. With WhatsApp's massive user base, businesses can reach a large audience and engage with customers through their preferred messaging platform. WhatsApp onboarding is one of the important step before using the service, it require some documents and details for onboarding, Business Legal Name Proof. (GST / COI / Shop Act), Business Address Proof. (Utility Bill / Bank Statement / Business License), Facebook Verified Business Page, Business Website , Business Email ID. (Same as website domain), Mobile Number without WhatsApp OR delete Old WhatsApp from Handset if want to use old number, Display Name on WhatsApp. Visibility of brand name brand Name on whatsApp header depends on business reputation, and Meta provides it as per their policy. WhatsApp SMS Template approval is require and daily notification limit starts with 200 WhatsApp, and will increase gradually by 1000, 10000, 1 Lakh and more as per meta policy.
There are several advantages of using the WhatsApp Business API for businesses. Here are some of the key benefits:
Customer engagement: WhatsApp is a widely used messaging platform, and businesses can use the WhatsApp Business API to engage with their customers in a familiar and convenient way. This can lead to better customer satisfaction and loyalty.
Automation: The WhatsApp Business API allows businesses to automate their messaging and customer support processes through chatbots and message templates. This can save time and resources, and provide a more efficient and consistent customer experience.
Security: The WhatsApp Business API provides end-to-end encryption, which ensures the privacy and security of customer conversations. This can build trust with customers and protect sensitive information.
Multi-media messaging: With the WhatsApp Business API, businesses can send a variety of multimedia messages, including images, videos, and audio files. This can help businesses communicate more effectively with their customers and provide a richer experience.
Integration with other systems: The WhatsApp Business API can be integrated with other business systems, such as CRM and customer support platforms. This can streamline workflows and provide a more cohesive customer experience.
Overall, the WhatsApp Business API offers businesses a powerful way to communicate with their customers and enhance their customer experience.
To use the WhatsApp Business API, businesses must meet certain requirements and follow the guidelines set by WhatsApp. Here are some of the key requirements:
Approval from WhatsApp: Businesses need to apply to use the WhatsApp Business API and be approved by WhatsApp. WhatsApp has a vetting process to ensure that businesses meet the eligibility criteria and comply with the guidelines.
Facebook Business Manager Account: Businesses must have a Facebook Business Manager account to use the WhatsApp Business API. This account is used to manage WhatsApp Business accounts and access the API.
Phone number: Businesses must have a phone number that is not currently registered on WhatsApp to use for their WhatsApp Business account.
Domain verification: Businesses must verify their website domain through Facebook Business Manager to ensure that they own the website associated with their WhatsApp Business account.
Messaging policy compliance: Businesses must follow WhatsApp's messaging policy, which outlines guidelines for sending messages, including the types of messages that are allowed and prohibited.
API integration: Businesses must work with a WhatsApp Business Solution Provider (BSP) to integrate the API into their systems and manage their WhatsApp Business account.
Payment: Businesses must pay for the WhatsApp Business API usage based on the number of messages sent and received, and any additional features used.
Meeting these requirements can help businesses get started with the WhatsApp Business API and use it effectively to communicate with their customers.
How do you know when it is time to switch from your free WhatsApp Business app to the more complicated yet comprehensive WhatsApp Business API? WhatsApp Business API have lots of features which helps business to get more engagement and creating chatbot who auto reply most question and only filtered data comes to business.
WhatsApp Business API is not free. Most WhatsApp Business Service Partners (BSPs) charge for setup and integration services. However, some providers, like OS Digital, offer free API/chatbot setups, striving to reduce integration and maintenance costs for small-to-medium businesses. Note: Meta charges businesses per message, a country/region-specific rates are different. This pricing does vary based on your chosen tech partner.
To apply for WhatsApp Business API, connect with WhatsApp BSPs like OS Digital. You may also have to maintain sufficient business-initiated conversations and verify your business details. Then, provide the required details to your WhatsApp partner to create your API account.
The API is an interface that can be added to customer relationship platforms. It requires an existing communication framework, with many WhatsApp Business Service Providers like OS Digital available to assist in setup. Meta provides a cloud API alternative that doesn't need a strong framework but offers limited functionality.
You can integrate WhatsApp Business API into your website by creating click-to-WhatsApp ads or adding a chat widget. Partners like OS Digital enable the creation of no-code chatbots for 24/7 customer support, automated broadcasting, drip marketing campaigns, and hassle-free payment collection on WhatsApp.
WhatsApp has a detailed commerce policy that restricts various sectors like healthcare, gaming, etc, and certain message types like marketing emails. You can find more about that policy on the WhatsApp Commerce Policy page.
WhatsApp Business API is like a OS Digital, packed with a ton of features to help businesses chat up their customers more efficiently. And trust us, it's way more capable than the traditional WhatsApp app and even more capable and feature-rich than the WhatsApp Business variant.
WhatsApp Business API, much like WhatsApp, supports text, images, videos, locations, links, interactive list messages and contacts. All of these formats can be sent as normal chats, bulk broadcasts, and group messages.
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